// E-COMMERCE
Turntrafficintotransactions.
E-commerce infrastructure on the platform that fits your catalog and growth stage — Shopify, WooCommerce, or Wix Studio — reviewed by the same person on every build.
// THE DIAGNOSTIC
Most stores don't lose sales at the top of the funnel.
They lose them at checkout. The friction points below are diagnosable — and every one of them is fixable before launch.
- Product pages slow enough that mobile visitors bounce before seeing a price
- Shipping, tax, or payment options that only appear at the final checkout step
- No recovery sequence when a cart is abandoned — that revenue simply evaporates
- Inventory tracked in one tool, orders in another, and the books in a third
- Sub-3-second product pages, PageSpeed-verified before launch
- Shipping, tax, and every payment option configured and tested pre-launch
- Abandoned cart recovery live from day one, not added later
- One inventory system feeding your storefront, your books, and your CRM
// THE PLATFORMS
Three platforms. One honest recommendation.
We build on all three — the platform gets matched to your catalog and growth stage, not to whichever is easiest for us to sell.
Shopify
- Deepest app ecosystem for reviews, upsells, and loyalty programs
- Native multi-gateway payments with PCI-compliant checkout built in
- Direct integration with Google Shopping, Meta, and in-person POS
- Scales from ~50 SKUs to an unlimited catalog without a re-platform
WooCommerce
- Full ownership of code and data — no per-transaction platform fee
- The deepest SEO and content control of the three platforms
- Runs the store alongside a blog, resource library, or membership area
- Lower long-term software cost for content-heavy catalogs
Wix Studio
- Fastest deployment timeline of the three platforms
- Site and store run from a single dashboard
- Easiest for a non-technical owner to manage day-to-day after launch
- The most cost-efficient entry point for catalogs under ~50 SKUs
// AT A GLANCE
How the three compare.
A quick-reference view of where each platform is strongest — the full case for each is above.
| Feature | Shopify | WooCommerce | Wix Studio |
|---|---|---|---|
| Best fit | Scaling DTC & retail | Content + commerce hybrid | Fast, small-catalog stores |
| Product catalog | Unlimited, variants, bulk import | Unlimited, full code control | Strongest under ~50 SKUs |
| Payment processing | Native + multi-gateway | Any gateway via plugin | Built-in multi-gateway |
| Cart recovery | Native + app stack | Via plugin | Native |
| Multi-channel selling | Google Shopping, Meta, POS | Via plugin | Limited |
| Self-service after launch | Moderate learning curve | Requires WordPress familiarity | Easiest for non-technical owners |
// THE INVESTMENT
Scoped to your catalog, not a flat rate.
Every build is priced against the same three tiers we use across all web design work — the platform changes, the structure doesn't.
- Store setup on your chosen platform, fully branded
- Single payment gateway, standard checkout flow
- Mobile-responsive, basic SEO foundation
- 2 revision rounds · 30-day post-launch support
- Up to ~50 SKUs with variants, collections, and tags
- Abandoned cart recovery + email marketing integration
- Google Shopping feed + Meta Pixel connected
- 3 revision rounds · 30-day support + training session
- Unlimited products with bulk import
- Multi-location inventory + customer account portal
- Deeper CRM and automation integration
- 5+ revision rounds · 60-day support window
Every build is scoped to your catalog and platform during your Discovery Call. Platform and app subscription fees are separate, billed directly by the provider.
// HOW IT RUNS
Every project, five stages.
The same sequence regardless of platform or service line — condensed here from the full phase system running inside Command Center.
Discovery & Proposal
Catalog size, platform, and investment defined and signed off before a single product is uploaded.
Assets & Architecture
Product data, brand assets, and payment/shipping requirements collected; conversion path mapped.
Build
Your assigned Guild e-commerce specialist configures the storefront, catalog, and integrations.
QA & Review
Full purchase flow tested end to end — browse, cart, checkout, confirmation — before you see it.
Launch & Support
Deployment, analytics connected, and a defined post-launch support window.
// OPERATING STANDARDS
What we hold ourselves to.
// FAQ
Questions we get before every build.
Building a marketing site instead? See Web Design. Need a mobile app? See Mobile Apps.
// LET'S BUILD
Ready to see what your store could convert at?
Book a 15-minute call, or run your current store through the free 8-pillar diagnostic first — either way, you'll be talking to the person who reviews the work, not a sales layer in front of it.