// E-COMMERCE
Turntrafficintotransactions.
E-commerce infrastructure on the platform that fits your catalog and growth stage — Shopify, WooCommerce, or Wix Studio — reviewed by the same person on every build.
// THE DIAGNOSTIC
Most stores don't lose sales at the top of the funnel.
They lose them at checkout. The friction points below are diagnosable — and every one of them is fixable before launch.
- Product pages slow enough that mobile visitors bounce before seeing a price
- Shipping, tax, or payment options that only appear at the final checkout step
- No recovery sequence when a cart is abandoned — that revenue simply evaporates
- Inventory tracked in one tool, orders in another, and the books in a third
- Sub-3-second product pages, PageSpeed-verified before launch
- Shipping, tax, and every payment option configured and tested pre-launch
- Abandoned cart recovery live from day one, not added later
- One inventory system feeding your storefront, your books, and your CRM
// THE PLATFORMS
Three platforms. One honest recommendation.
We build on all three — the platform gets matched to your catalog and growth stage, not to whichever is easiest for us to sell.
Shopify
- Deepest app ecosystem for reviews, upsells, and loyalty programs
- Native multi-gateway payments with PCI-compliant checkout built in
- Direct integration with Google Shopping, Meta, and in-person POS
- Scales from ~50 SKUs to an unlimited catalog without a re-platform
WooCommerce
- Full ownership of code and data — no per-transaction platform fee
- The deepest SEO and content control of the three platforms
- Runs the store alongside a blog, resource library, or membership area
- Lower long-term software cost for content-heavy catalogs
Wix Studio
- Fastest deployment timeline of the three platforms
- Site and store run from a single dashboard
- Easiest for a non-technical owner to manage day-to-day after launch
- The most cost-efficient entry point for catalogs under ~50 SKUs
// AT A GLANCE
How the three compare.
A quick-reference view of where each platform is strongest — the full case for each is above.
| Feature | Shopify | WooCommerce | Wix Studio |
|---|---|---|---|
| Best fit | Scaling DTC & retail | Content + commerce hybrid | Fast, small-catalog stores |
| Product catalog | Unlimited, variants, bulk import | Unlimited, full code control | Strongest under ~50 SKUs |
| Payment processing | Native + multi-gateway | Any gateway via plugin | Built-in multi-gateway |
| Cart recovery | Native + app stack | Via plugin | Native |
| Multi-channel selling | Google Shopping, Meta, POS | Via plugin | Limited |
| Self-service after launch | Moderate learning curve | Requires WordPress familiarity | Easiest for non-technical owners |
// THE INVESTMENT
Scoped to your catalog, not a flat rate.
Every build is priced against the same three tiers we use across all web design work — the platform changes, the structure doesn't.
- Store setup on your chosen platform, fully branded
- Single payment gateway, standard checkout flow
- Mobile-responsive, basic SEO foundation
- 2 revision rounds · 30-day post-launch support
- Up to ~50 SKUs with variants, collections, and tags
- Abandoned cart recovery + email marketing integration
- Google Shopping feed + Meta Pixel connected
- 3 revision rounds · 30-day support + training session
- Unlimited products with bulk import
- Multi-location inventory + customer account portal
- Deeper CRM and automation integration
- 5+ revision rounds · 60-day support window
Every build is scoped to your catalog and platform during your Discovery Call. Platform and app subscription fees are separate, billed directly by the provider.
// HOW IT RUNS
Every project, five stages.
The same sequence regardless of platform or service line — condensed here from the full phase system running inside Command Center.
Discovery & Proposal
Catalog size, platform, and investment defined and signed off before a single product is uploaded.
Assets & Architecture
Product data, brand assets, and payment/shipping requirements collected; conversion path mapped.
Build
Your assigned Guild e-commerce specialist configures the storefront, catalog, and integrations.
QA & Review
Full purchase flow tested end to end — browse, cart, checkout, confirmation — before you see it.
Launch & Support
Deployment, analytics connected, and a defined post-launch support window.
// OPERATING STANDARDS
What we hold ourselves to.
// FAQ
Questions we get before every build.
Every build is scoped individually — platform, catalog size, and which integrations you need all factor in. Run a free audit or book a discovery call and we'll give you an exact quote before any work starts.
It depends on your catalog size, growth stage, and whether the store needs to sit alongside a content strategy. We recommend a platform during your Discovery Call, not before it.
Yes. SEO redirects are mapped before cutover, and order history and customer data are preserved wherever the source and destination platforms allow it.
Gateway configuration, tax rules, and shipping zones are part of every build and are tested with real transactions before launch — not left for you to configure after handoff.
A 30 or 60-day support window depending on tier, a training session on your platform, and Command Center access to track everything that happens next.
Platforms chosen at Professional or Enterprise tier are built to scale without a re-platform. Growth past Starter tier is a Small Mission or upgrade conversation, not a rebuild.
Building a marketing site instead? See Web Design. Need a mobile app? See Mobile Apps.
// LET'S BUILD
Ready to see what your store could convert at?
Book a 15-minute call, or run your current store through the free 5-pillar diagnostic first — either way, you'll be talking to the person who reviews the work, not a sales layer in front of it.