Wei Chen

🇨🇳China

Builds online stores where the checkout, catalog, and logistics are engineered around the purchase decision.

About Wei

Wei has built and scaled stores on Shopify, WooCommerce, and custom platforms. He understands both Western eCommerce infrastructure and Asian market dynamics — a rare advantage when clients source from or expand into Asia.

His stores convert because every element is built around the purchase decision. Catalog structure, checkout steps, shipping presentation, and post-purchase flow are treated as one system.

What Wei handles: Shopify and WooCommerce builds, migrations, and theme development. Product catalog architecture — variants, collections, and filtering at scale. Checkout conversion work — step reduction, payment options, trust signals. Google Shopping and Merchant Center feed setup and troubleshooting. Cross-border configuration — currency, duty, tax, and delivery-promise logic. Post-purchase email and SMS flows: confirmation, shipping, replenishment. Review and user-content systems that feed product pages with proof.

Languages: Mandarin (Native), English (Fluent).

Response window: Within 24h · UTC+8. Currently accepting new engagements.