Wix Studio CMS Update: Manage 10 Million Items with Elite Plans
- Dimitri Petit-Frère

- Jan 19
- 2 min read
Introduction: For agencies and enterprise developers, the "glass ceiling" of low-code platforms has always been database capacity. You build a stunning interface, but the moment the client’s dataset grows complex, you hit a wall. That wall just crumbled. Wix Studio CMS has rolled out a massive infrastructure upgrade for its top-tier users, enabling the management of massive datasets without compromising on performance or design freedom. If you are building data-heavy projects, this update changes the calculus of which platform you choose for scale.

Breaking the Data Ceiling: 10 Million Items
The headline feature is a dramatic increase in capacity. Previously, high-volume content projects often required external databases or headless CMS solutions integrated via API. Now, Wix Studio Elite and Wix Business Elite plans support up to 10 million CMS items.
This isn't just a minor bump; it's an enterprise-grade expansion designed to keep you on the platform as you scale.
10,000,000 Collection Items: Store vast amounts of structured content, from user profiles to inventory logs.
100 GB Database Storage: Ample room for the text, numbers, and rich content associated with your collections.
Unlimited Media Storage: On Elite plans, the high-res images and videos referenced in your CMS do not count against your database storage limit.
Same Price Point: This capability is unlocked automatically on Elite and Business Elite plans without an additional fee increase.
Scaling Enterprise Projects Without Code Bloat
This update specifically targets scalable web development for agencies handling complex client needs. When you are managing a site that requires thousands (or millions) of dynamic pages, stability is key.
The increased capacity allows you to centralize data-heavy projects directly within Wix Studio’s native infrastructure. This eliminates the "tech debt" often associated with patching together third-party databases like Airtable or Google Sheets just to bypass item limits.
Ideal Use Cases for the New Limit
With a 10-million item cap, you can confidently pitch and build:
Real Estate Directories: Listings for entire regions with granular filtering.
Employee Intranets: Profiles, logs, and resources for large corporate teams.
Dynamic Programmatic SEO: Thousands of unique landing pages generated from a single dataset to capture long-tail traffic.
Technical Specifics & Performance
While the capacity is massive, performance remains a priority. To ensure these large datasets load instantly, Wix Studio employs smart caching and "lazy loading" techniques.
For developers looking to optimize high-volume content management, remember that while the item count is high, individual item limits still apply (typically 512KB per item for data fields). However, this excludes media files, which are stored separately. You can control how this data is rendered using "Items per load" settings in your datasets to maintain lightning-fast frontend speeds, ensuring that Wix Studio CMS remains responsive even under a heavy data load.
Conclusion
The leap to 10 million CMS items signals that Wix Studio is serious about competing with enterprise-grade CMS platforms. For agencies, this means you no longer have to migrate a growing client off Wix Studio simply because their database got too big. You can start small, grow fast, and scale indefinitely—all under one roof.




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