Meta Ops: Integrated Facebook & Instagram Advertising
Execute a unified "Air and Ground" strategy. We combine the data-rich targeting of Facebook with the visual impact of Instagram to drive traffic, capture leads, and scale your revenue.
Treating Facebook and Instagram as separate battlefields is a tactical error. They share the same "data brain." At Tech by Dimitri, we deploy a consolidated Meta Ops package that feeds the algorithm superior data. We utilize Facebook as the "Ground" force (distribution and link clicks) and Instagram as the "Air" force (brand awareness and visual impact). By integrating these platforms directly with your Wix dashboard, we create a seamless loop of "Clean Telemetry," allowing us to track every dollar from the initial impression to the final sale.
Select your mission profile below to establish your visual perimeter and dominate the social feed.
01. Signal Optic (The Foundation)
Mission Profile: Establish a visual line of sight and re-engage lost targets. Best For: Businesses focusing on Retargeting and closing the deal with previous site visitors.
The most expensive lead is a new one; the most profitable lead is the one you already have. The Signal Optic tier is designed to stop the "leaky bucket" effect. 96% of visitors leave your website without buying on their first visit. If you don't have a system to call them back, they are lost forever. We execute the "Echo Protocol" by hard-wiring the Meta Pixel directly into your Wix Store. This allows us to track user behavior and deploy retargeting campaigns that "stalk" warm leads across their social feeds.
This operation focuses on establishing a visual perimeter. We create 6 Custom Assets per month, optimized for both the Facebook Feed and Instagram Square formats. Our objective is to remind potential customers of what they left behind—specifically targeting users who "Abandoned Cart" or viewed specific products. By utilizing basic demographic filtering and interest-based targeting, we ensure your brand stays top-of-mind. This is the foundational layer of social advertising: ensuring that once a prospect enters your radar, they remain in your visual line of sight until they convert.
02. Tactical Broadcast (The Growth Engine)
Mission Profile: High-resolution engagement to find new customers and drive them into the funnel. Best For: Brands ready to scale their message to a Cold Audience using algorithm-based targeting.
Once your defensive perimeter (Retargeting) is secure, we shift to offense. The Tactical Broadcast tier is the growth engine of your social strategy. Here, we move beyond warm leads and target "Cold Audiences"—people who need your product but don't know you exist yet. We achieve this through "Mirror Targeting" (Lookalike Audiences). We analyze your high-value Wix customers, extract their data profile, and tell Meta's algorithm to find thousands of new users who match that exact profile. This significantly lowers your Cost Per Acquisition by putting your ads in front of pre-qualified prospects.
This mission requires a heavier Visual Payload. We produce 12 Custom Assets per month, expanding into Story formats and Carousel variations to tell a deeper brand story. Crucially, we sync your Wix Product Catalog to Meta, enabling Dynamic Ads. This allows Facebook and Instagram to automatically show the exact product a user is most likely to buy based on their browsing history. We also engage in Multivariate Stress Testing (A/B Dogfighting), pitting Instagram visuals against Facebook headlines to scientifically determine which combination drives the highest engagement. You receive Bi-Weekly Video Status Reports to track the expansion of your territory.
03. Dominance Array (Total Saturation)
Mission Profile: Total social network saturation using video and static assets. Best For: Businesses demanding high lead volume and the "I see you everywhere" effect.
This is Total Saturation. The Dominance Array tier is designed for brands that want to achieve ubiquity in their specific market sector. Our goal is to create an "Omnipresence Effect," where your ideal customer feels like they see your brand every time they open their phone. To achieve this, we deploy a massive Visual Payload of 20 Custom Assets per month, with a heavy emphasis on Short-form Video and Reels. In the current algorithmic landscape, video is the most powerful weapon for organic reach and engagement.
Technically, this tier is our most advanced. We implement a Full-Funnel Architecture with Conversion API (CAPI) setup. Since iOS updates have made traditional tracking difficult, CAPI creates a direct server-to-server connection between Wix and Meta, preventing data loss and ensuring accurate attribution. This tier includes Advanced Ops management, guiding customers from Top-of-Funnel awareness down to Bottom-of-Funnel conversion. You gain access to the "War Room"—a monthly strategy sync via video call to align our creative direction with your global business goals—along with Direct Uplink (priority text/email support) to ensure rapid response to market changes.
Mission Scope & Platform Independence: Tech by Dimitri executes digital strategies on third-party platforms, including but not limited to Google, Wix, Meta (Facebook/Instagram), YouTube, and Amazon. We do not own these platforms. Consequently, we cannot guarantee protection against sudden algorithm updates, policy changes, or account suspensions initiated by these service providers.
SIGNAL OPTIC (The Foundation)
1,150
Every month
Best For: Businesses establishing a visual perimeter and focusing on Retargeting (closing the deal with people who already visited your Wix site).
Valid until canceled
6 Custom Assets per month
Setup of Retargeting Campaigns to "stalk" warm leads.
Basic demographic filtering and Interest-based targeting
Monthly Status Report on cross-platform performance
TACTICAL BROADCAST (The Growth Engine)
1,950
Every month
Best For: Brands ready to scale their message to a Cold Audience using algorithm-based targeting and high-frequency visuals.
Valid until canceled
12 Custom Assets per month
Creation of Lookalike Audiences
A/B testing visuals (IG focus) vs. Headlines (FB focus)
Bi-Weekly Video Status Reports
DOMINANCE ARRAY (Total Saturation)
3,200
Every month
Best For: Businesses demanding high lead volume and ubiquity. This creates the "I see you everywhere" effect.
Valid until canceled
20 Custom Assets per month
Full Campaign Management
Monthly strategy video call to align creative direction
Priority Support via text/email
Weekly Deep-Dive Analysis
Select Your Signal Strength
Target Acquisition: Custom Meta Ops Strategy
The social landscape is dynamic and requires agility. Whether you need a heavy visual payload for Instagram, a complex retargeting array for Facebook, or assistance with the iOS data privacy changes, we can engineer a solution. Contact us to define your custom Meta Ops strategy. We will identify your ideal engagement zones and design a unified campaign structure that aligns with your growth goals.