Supply Chain Ops: Amazon PPC & Logistics Warfare
Secure your supply line. We manage your Amazon PPC campaigns to increase sales velocity and lower ACOS, ensuring your marketplace strategy aligns with your Wix brand identity.
Amazon is not just a marketplace; it is a walled garden where visibility is sold to the highest bidder. Most agencies treat your Amazon store like it exists in a vacuum. At Tech by Dimitri, we look at the whole picture. We ensure that the traffic we drive on Amazon builds a reputation that eventually leads customers back to your Wix website, where you own the data.
Our mission is dual-purpose: We use Amazon's massive audience to build "Sales Velocity," but we use your brand consistency to build "Brand Loyalty." From securing your first sale to dominating the entire category, we have a logistics profile tailored to your volume.
01. Supply Drop (The Essential)
Mission Profile: Establish the supply line and secure initial sales velocity. Best For: Merchants engaging in their first marketplace offensive, focusing strictly on search visibility.
The first rule of Amazon logistics is visibility. If you aren't on Page 1, you don't exist. The Supply Drop tier is designed for merchants initiating their first offensive into the marketplace. We focus strictly on the fundamentals of Sponsored Products—placing your individual items (ASINs) directly in front of customers who are searching for them. This is not about guessing; it requires a rigorous Market Demand Analysis. We conduct deep-dive keyword research to identify the "High-Intent" search terms that generate sales, not just clicks.
Our primary metric during this phase is ACOS (Advertising Cost of Sales). We perform weekly CPA Calibration, adjusting bids to ensure that your ad spend does not eat into your profit margins. We also focus on the Wix Ecosystem Integration, ensuring that your "Brand Story" and imagery on Amazon match your Wix website. This cross-channel consistency is vital; when a customer discovers you on Amazon and Googles your brand later, they need to see a unified front. We provide detailed Manifest Logs (monthly reports) to prove that your supply line is moving and your sales velocity is increasing.
02. Cargo Vanguard (The Growth)
Mission Profile: Protecting your brand keywords and intercepting competitor traffic. Best For: Brands ready to defend their territory and expand visibility using "Sponsored Brands."
Once your products are selling, competitors will try to draft off your success. The Cargo Vanguard tier is a defensive and expansionist operation. We move beyond simple product ads and deploy Sponsored Brand Ads (formerly Headline Search Ads). These are the banner ads that appear at the very top of the search results, featuring your logo and a portfolio of your products. This establishes Brand Authority and pushes competitors further down the page. This tier introduces the critical tactic of Defensive Perimeters. We target your own ASINs to ensure that when a customer is looking at your product, they see your other products in the "Sponsored" slots—not a competitor's cheaper knock-off.
We also engage in active Payload Management. We A/B test your ad copy and custom product images to see which creative variations drive the highest Click-Through Rate (CTR). If you utilize Wix's "Multi-Channel Fulfillment" or integrate your inventory, we ensure your pricing strategies on Amazon align with your website during sales events. This prevents pricing conflicts that can damage your brand reputation. With Bi-Weekly Manifest Logs and an Inventory Health Check, we ensure your stock levels are sufficient to support the increased traffic flow.
03. Master Logistics (The Dominance)
Mission Profile: Total category saturation and retargeting (Display Ads). Best For: High-volume sellers looking to retarget shoppers and dominate the entire category.
This is Total Category Saturation. The Master Logistics tier is for high-volume sellers who demand dominance. At this level, we deploy the heavy artillery: Sponsored Display Ads and Sponsored Video. Video ads currently have the highest conversion rates on the platform, and Display ads allow us to follow shoppers off Amazon and bring them back to your listing. This tier focuses on Competitor Conquesting—we aggressively target specific competitor ASINs, placing your ads directly on their product pages to steal market share at the crucial moment of decision.
We also focus on Storefront Optimization. We provide advanced recommendations to improve your Amazon Brand Store layout, turning it into a mini-website that rivals your competitors. A major strategic advantage of this tier is our ability to drive "off-Amazon" traffic (from your Wix site or social channels) to your Amazon listings to artificially boost your organic ranking. We utilize advanced Sales Velocity Telemetry to track conversions and minimize wasted spend. With a dedicated War Room Sync (Monthly Strategy Call) and Weekly Deep-Dive Analysis, we ensure your brand remains the apex predator in your specific Amazon category.
Mission Scope & Platform Independence: Tech by Dimitri executes digital strategies on third-party platforms, including but not limited to Google, Wix, Meta (Facebook/Instagram), YouTube, and Amazon. We do not own these platforms. Consequently, we cannot guarantee protection against sudden algorithm updates, policy changes, or account suspensions initiated by these service providers.
SUPPLY DROP (The Essential)
499
Every month
Best For: Merchants engaging in their first marketplace offensive, focusing strictly on getting products seen in search results.
Valid until canceled
Management of Sponsored Products
Deep-dive keyword research to find high-intent search terms
Weekly bid adjustments to ensure profitable ACOS
Monthly Performance Report
CARGO VANGUARD (The Growth)
1,150
Every month
Best For: Brands ready to defend their territory and expand visibility using "Sponsored Brands" (Banner ads).
Valid until canceled
Creation of Sponsored Brand Ads (Headline Search Ads)
Targeting your own ASINs to prevent from false advertisement
A/B testing of ad copy and custom product images
Bi-Weekly Performance Reports + Inventory Health Check
MASTER LOGISTICS (The Dominance)
2,200
Every month
Best For: High-volume sellers looking to retarget shoppers and dominate the entire category.
Valid until canceled
Sponsored Display Ads and Sponsored Video management
Targeting of specific competitor ASINs to steal market share
Recommendations to improve your Amazon Brand Store layout
Advanced conversion tracking to minimize wasted spend
Monthly Strategy Call
Weekly Deep-Dive Analysis
Select Your Signal Strength
Logistics & Supply: Custom Marketplace Solutions
Marketplace warfare is won on logistics and visibility. If you manage a high-volume inventory, have thousands of SKUs, or require a complete overhaul of your Amazon Brand Store, standard tactics may fall short. Initiate a request for custom supply chain solutions. We will analyze your product categories and develop a strategy to increase sales velocity, protect your margins, and dominate your niche.